I saw this and it made me laugh. Here in the UK we love to queue or stand in line, I dont know why we do it but its inbuilt we just do!
So, see this . . . a line starting outside the Apple Store in New York, rumour has it for the 3g iphone (not even announced) - but also according to people on the scene, some people didnt know why they were standing in line! Now that is the sign of a sexy brand and public demand for product.

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